We make complex information more accessible to more people. We do this by reviewing scientific data, unpicking technical jargon, and exploring and explaining the practical realities of farming and producing food.
Food connects everything and everyone
Food connects and impacts everything and everyone. We created Unravel Your Food to fulfil the need for simple, accurate information for people who want to make the best food choices available to them.
Most people don’t have the time to research and weigh up the full implications of everything they eat.
You do. The food that you buy is the food that is grown. Producers and retailers only grow and sell food that people are willing to buy. You can think of yourself as a food-influencer and a catalyst for change.
Use Unravel Your Food to identify food that has been farmed in ways that positively impact the environment, wildlife, farmed animals and people. Focus on small changes that you can make — then invite your friends into the conversation!
We are a blend of farmers, scientists, communicators, and vets. In short, we are people that eat, grow, study and care about our food system. Our aim is to make it easy for people to choose Good Food for themselves and their families while simultaneously making a positive impact on the environment, wildlife, farmed animals and people.
We are a blend of farmers, scientists, communicators, and vets. The people responsible for the information on UYF are:
Ash has a PhD in farm animal welfare. She has worked for over 15 years as a researcher and consultant with farmers, supply chains and food businesses to measure and address animal welfare, environmental and ethical impacts of food production.
Ashleigh is passionate about implementing practical and pragmatic solutions in our food systems, so that they bring real benefits to people, planet and all animals.
Ruth Layton
B Vet Med MSc (Transpersonal Psychology) DWEL MRCVS
Ruth is a veterinary surgeon, food producer and founder of a sustainable food consultancy. She is also the founder of sankalpa, an organisation that supports innovators to become change-makers.
Ruth has extensive expertise and a global reputation for advancing animal welfare within the food sector. She has a passion for food sustainability, in both local and global contexts. Mindfulness and meditation are an integral part of her life.
Alex is a veterinarian with an initial background in general practice, followed by further qualifications and over 10 years working in wildlife health and conservation.
Alex embarked on a self-directed learning pathway about all aspects of food systems, and how they are inherently intertwined with planetary health, farmed animal health and welfare, and human health at both the individual and societal level.
Alex’s passion is the wonder of our natural world - and crucially how we can be better connected to nature. In this context, our food systems could be a force for good.
Andrew Robinson
Freelance designer, web developer, educator, and 3D artist based in Sheffield, UK.
Co-founder of AW–AR Studio.
Alexandra Watson
Co-founder of AW–AR Studio.
Ashleigh Armitage
Ashleigh Armitage is a designer working within the arts, cultural and educational sectors.
Lecturer in Graphic Design at Leeds Beckett University.
Margot Jamieson
Margot has an M.S. in Management and Leadership and is passionate about clear communication. She loves the puzzle of writing pieces that are both accurate and enjoyable. When not writing, she can be found riding her bike on trails, carving wooden spoons or knitting another hat.
Georgina Barret
Creative Project Manager and Copywriter