How can Unravel Your Food make a difference?
By sharing the facts in a way that makes sense, people can access the info that's needed to make more informed buying decisions. As buying habits change, labels will be more inclined to join together and address the full range of ethical and environmental issues.
At the moment there isn’t a single label that addresses everything for humans, all animals and the environment. This means shoppers are often left wondering what to prioritise — the lives of famed animals, the lives of human beings or the lives of wild animals and ecosystems. This approach isn’t working. What’s worse, prioritising one thing can result in a detrimental impact on another.
Most labels have one key focus, so joining together is a great way to stop single issue decision making. If a label with a focus on farmed animal welfare partnered with a environmental protection label, and a human rights label — it’d be much easier for everyone to seek out genuinely good food.