In terms of maintaining clean and healthy ecosystems, this label places a low level of responsibility on food producers. Producers have very few requirements to protect biodiversity. There aren't any requirements relating to the way that resources (such as water and energy) are used or where they come from. In terms of processing, packaging and transporting food — this label doesn't require waste or pollution to be minimised.

In terms of providing farmed animals with a nourishing diet, suitable habitat and companionship — this label places a low level of responsibility on food producers. There are minimal requirements relating to the way that these animals are bred, how they are treated, and the ways they are cared for. There are very few requirements relating to the lives of parent and offspring animals. In terms of the way food produce is harvested from animals, and the ways that they are transported and slaughtered — this label places a low level of responsibility on food producers to treat animals with sensitivity.

There are some requirements for producers to produce food that is healthy, nutritious and safe to eat. There are no requirements relating to the rights, treatment, pay or opportunities given to the people who produce this type of labelled food. This label doesn’t require food to be produced in a way that benefits communities.

There are some requirements relating to the quality, independence, and timings of inspections. Food producers have a small number of requirements to monitor and evaluate their impact on the planet, people and animals. This label has a small focus on increasing understanding and enabling improvements to the way food is produced.